New Membership Options.
Simple Billing. Forever Rates.
Starting February 1, all memberships move to a 28-day billing cycle — with opportunities to lock in your best rate forever.
What’s Changing?
Simpler Billing → Every 28 days, predictable and consistent.
Premium Benefits → Basic Membership is retiring. Premium Membership includes UNLIMITED classes.
Forever Rate Guarantee → Join or upgrade before February 1 to keep your rate for life.
What This Means for You
Every member’s situation is a little different. Find the option that matches you below to see exactly how the February 1 updates affect your plan — and how you can lock in your best rate forever.
-
Great news — you’ve already secured the best rate forever. Your only change is that billing shifts from monthly to every 28 days.
Current Rate: $99 / month
After Feb 1: $145 / 28 days
Because you joined before Feb 1, your rate is locked at $99 per 28 days. Keep your membership active and this forever rate is yours.
-
Month-to-Month pricing increases on Feb 1, but you can lock in your best rate now.
Current Rate: $129 / month
After Feb 1: $165 / 28 days
Your options now:
Stay Month-to-Month: Lock in $129 / 28 days forever if you switch before Feb 1.
Upgrade to Premium: Get unlimited classes at the lower rate of $99 / 28 days forever.
Either choice secures you a grandfathered rate, but Premium offers the most value if you come to class regularly.
-
The Basic Membership retires on January 31. To continue, you’ll need to move to a different plan. The good news is that you can lock in today’s rates forever if you switch before Feb 1.
Current Rate: $55 / month
After Feb 1: Basic Retired
Your options now:
Premium Membership: Unlimited classes at $99 / 28 days forever.
Month-to-Month Membership: Flexible access at $129 / 28 days forever (rises to $165 after Feb 1).
Once Basic ends, choosing Premium gives you the best value, but both options allow you to secure a grandfathered rate if you act before Feb 1.
-
If class passes are a better fit for your schedule, here’s what’s changing:
Current Options (available through Jan 31):
8-Class Pass: $135
12-Class Pass: $185
You can purchase as many of these passes as you’d like before Feb 1, and we’ll extend their expiration to 1 year.
After Feb 1:
Only the new 10-Class Pass will be available: $185 with a 6-month expiration.
This is a great time to stock up if you prefer flexibility but want to maximize value.
-
Good news — the drop-in rate is not changing.
Current Rate: $20 per class
After Feb 1: Still $20 per class
If you like the flexibility of paying as you go, you can continue at the same rate without any changes.
-
Our 12-week specialty programs (like Beginning Adult Ballet, Pointe & Variations, and ConfiDance Project series) are a great way to immerse yourself in dance. Here’s what to know:
Pricing Updates: Program pricing will increase in 2026.
Early Bird Savings: Before each program begins, we’ll offer an early bird rate of $155 / 28 days for the 12-week duration. After the early bird window closes, program pricing will be $185 / 28 days.
Payment Options: To avoid service fees, you can pay in full by Venmo, PayPal, cash, or check (programs only).
Unlimited Access: During your 12-week program, you’ll receive unlimited access to classes.
If you’re considering a program, enrolling early ensures you get the best price. And when your program ends, you’ll be set up to transition seamlessly into a membership — locking in the best long-term rate to continue dancing with us.
Membership & Program Comparison
See current pricing, what changes on February 1, 2026, and which options are retiring or unchanged.
| Offering | Details | Current (through Jan 31) | After Feb 1 |
|---|---|---|---|
| Premium Membership Best Value | Unlimited Classes | $99 / month | $145 / 28 days |
| Month-to-Month Membership | Flexible Access | $129 / month | $165 / 28 days |
| Basic Membership | 4 Classes / Month | $55 / month | Retiring |
| Class Passes | 8-Class $135 / 12-Class $185 (buy by Jan 31, expiration extended to 1 year) | 8 & 12 Passes Available | New 10-Class Pass $185 (6-mo exp.) |
| Drop-In | Single Class | $20 / class | $20 / class (no change) |
| 12-Week Specialty Programs | Unlimited classes during each 12-week program | $155 / month |
$155 / 28 days (Early Bird) $185 / 28 days (after Early Bird) |
. Deadline Reminder / Urgency Block
Big, bold callout:
“These updates take effect February 1, 2025. Upgrade now to keep your forever rate.”
6. Closing CTA
Reinforce the action — “Lock in My Rate” or “Upgrade Now.”
FAQs
Q: What does “Forever Rate” really mean?
A: As long as you keep your membership active, your rate is locked in. This won’t change, no matter what future price adjustments occur.
Q: What happens if I cancel and rejoin later?
A: If you cancel and return later, you’ll rejoin at the current public rate at that time. The grandfathered “forever” rate will no longer apply.
Q: Why the switch to 28-day billing?
A: It keeps billing consistent and predictable — four weeks at a time, always on the same day of the week.
Q: Which option is the best value?
A: Premium. At $99 per 28 days (if you join before Feb 1), it’s lower than the new month-to-month rate and gives you unlimited access to all classes.